Does Advertising have a right to play in the growing movement around Diversity, Equity, and Inclusion? For an industry that profits off of people’s images and has historically used them to perpetuate stereotypes and fuel overconsumption, the topic of “inclusive media” is both urgent yet a potentially impossible ideal. Publicis Groupe argues that as one of the most persuasive and pervasive media forms around, Advertising has to take responsibility for the stories it tells – following up with actions both within the organization and for larger society.
We don’t pretend to give a silver-bullet answer, but instead ask questions that equip us to navigate this thorny space. Come with us on a 45-minute whirlwind of a journey. Using interactive and case study-based methods, this workshop gives a window into how corporations (both in and outside of the Advertising industry) may or may not be grappling with this subject.
A workshop by Publicis Groupe