This masterclass is about having guts, not being afraid to make decisions especially: thinking big! Chris thinks it will be fun to take the group along on his journey into the wonderful world of marketing, sports and above all: entrepreneurship!

"Think "out of the box" and don't think in obstacles. There are always 1,000 reasons not to do something, but find just the one reason to do it. Think in opportunities, not threats and don't be afraid to make mistakes."

CWO Consultancy & Marketing is an ambitious and driven company that focuses on one thing: the client's consumer. Focused on innovative and distinctive sponsorship and marketing campaigns. Strong in giving advice, driven by the principle that nothing is impossible. Thinking effectively "out of the box" and always looking keenly at costs. However successful a campaign may be, it is ultimately about the result generated: more turnover, enhanced consumer loyalty and a stronger market share.

About Chris Woerts; Marketeer of the Year.

Woerts started his career as a journalist with the Rotterdam Nieuwsblad. After his journalistic career, he became International Sponsorship Manager at Heineken International in 1988. Here he brought Amstel together with the UEFA Champions League. He also introduced the Heineken inflatable cups. Other major sponsorship activities he was involved in were the sponsorship activities around the Amstel Gold Race, the Heineken Dutch Open Golf, the Night of the proms, the Buckler Cycling Team and the Holland Heineken House, where Dutch sports fans can celebrate medals during the Olympic Games.
In 1996, he became Director of Football for Coca-Cola where he was responsible for the sponsorship strategy during UEFA Euro 1996 and the 1998 FIFA World Cup. He was also responsible for the contract negotiations of the 2002 and 2006 FIFA World Cup, UEFA Euro 2000 and also with CONCACAF, CONMEBOL and the Asian Football Confederation. He was also involved in the execution of all marketing activities organised in more than 200 countries worldwide.
Woerts joined Feyenoord Rotterdam as marketing manager and was involved in several successful projects such as Feyenoord TV, the Feyenoord newspaper and the Kameraadjes kids' club. He also set up several merchandising activities abroad such as the Ono Adventure in Japan and the Ghaly Adventure in Egypt. In 2002, he was named "Mega Marketer of the Year" by marketing institute NIMA.
From 2004 to 2005, he was commercial director of the Eredivisie. Here, he was responsible for the successful TV Tender, and also for the appointment of six new commercial partners for the league. In addition, he had a major influence on the current Eredivisie logo and DJ Tiësto's current tune. In 2005, he was named "Most successful person in the sponsorship market". Since the summer of 2005, he returned to Feyenoord where he became marketing manager again and where he is also commercial director. In 2008, he left Feyenoord to become International Business Development Director and board member at Sunderland AFC in England.