Workshop Managing Creative People

Managing a creative process is a bit like running a nuclear power plant: it’s great fun until you pull the wrong switch. Your future career will inevitably involve having to play an intermediary role in creative processes. In this workshop, you’ll learn about the many pitfalls and dos and don’ts of the creative process, like drawing up a proper briefing, dealing with client politics and getting creatives to do what you want.

Learning goals
- Getting practical advice on how to manage creative processes, like briefings and dealing with clients 
- Becoming familiar with pitfalls of working in a creative environment 
- Basic principles of how creativity can lead to a commercial benefit

Trainer
This workshop is given by Maurice Fransen. Maurice is a marketing specialist, having worked as a Marketing Director at 538 Group and Q-Dance, as well as Marketing Strategist for ID&T. He also has experience as Account Manager, at V&D and as Account Director at McCann-Erickson.